Paper Industry: Supporting the blueprint of circular economy on its journey to net zero

Picture of  Ralf Winkel
Ralf Winkel

Market Director Core Technologies & Regulatory Affairs

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Embracing Digitalization for Growth

Even in our rapidly changing world where everything non-digital seems to suffer the fate of the dinosaurs sooner or later we keep on using paper every day. The pulp and paper industry has found ways to cope with the digital era. As the consumer behaviour has shifted, the digitalization has introduced new opportunities for the industry. Where one door closes another door gets opened. Tissue and packaging grades are doing well and achieving significant growth (remember the pandemic!). Segments like printing & writing or newsprint that have been impacted more have adapted. Furthermore, the European pulp and paper industry has committed to playing a leading role in a net zero carbon economy1 while undergoing the most substantial transformation since decades.

Circularity by nature

The pulp and paper industry has always been a forerunner in sustainable use of renewable materials. In Europe the wood for pulp comes from responsibly managed forests. These forests do not only secure wood pulp supplies – they represent important ecosystems which play an essential role to protect the climate and biodiversity. Black liquor, a wood by-product from the kraft pulping process is used as the primary fuel in the kraft pulping process which makes this process almost independent from fossil fuels. Moreover, paper is one of the most recycled products in the world. Many paper and board products are already based on 100% recycled fibres.

Circular Innovation for a Greener Future

Innovation is crucial for meeting the net zero goal. The industry is working hard on furtherly enhancing circularity and sustainability of its products by creating “circularity by design”2 guidelines to ensure that new fibre based products achieve the maximum possible level of circularity. New fibre-based products beyond paper and board will help to reduce plastics packaging, the emerging biorefinery segment is striving to replace platform chemicals of the oil and gas value chain.

Optimizing the processes

Although the industry has reached significant progress in reducing their environmental impact during the past decades, papermaking is a process which is still using water and energy intensively. New approaches are needed for further reduction of energy and water usage.

The best energy is the energy you don´t need” is our guiding principle. Improving energy efficiency and in the same time saving water by optimizing the heat transfer in boilers and paper machine dryers is one of Kurita´s focus areas within our pulp and paper activities. Solutions like Cetamine or the Kurita Dropwise Condensation Technology are reducing GHG emissions every day in numerous applications around the globe.

Membrane treatment technologies will gain rising significance for water reclamation and will amend traditional installations like physico-chemical and biological treatment of effluents. Our colleagues from Avista are ready and prepared to getting the most out of these installations.
The further closure of internal water cycles will rely on a smart combination of effective chemistry and AI driven monitoring and control technologies in order to maintain water qualities on acceptable levels and keeping fouling under control. Technologies like S.sensing CS, Dilurit BC S or Kurita SSK are designed to achieve these objectives.

Leading the Way to a Sustainable Future

The Paris Agreement3 sets out a global framework to combat climate change by limiting global warming below 2°C and pursuing efforts to limit it to 1.5°C. In December 2019 the EU laid out in detail its net zero agenda as a binding strategy to combat climate change. There is no question that the pulp and paper industry can – and has to – make a significant contribution towards an economy with net zero emissions. We at Kurita are committed to support our partners in industry with the suitable technologies that will enable them to achieve net-zero emissions.

As we continue our journey toward sustainability and a circular economy, the pulp and paper industry stands as a testament to adaptation and innovation. Together, we can pave the way for a greener and more sustainable future.

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Tetsuya Teramoto

Tetsuya Teramoto

Managing Director, Kurita R&D Asia Pte. Ltd.

Mr. Tetsuya Teramoto has served as Managing Director of Kurita R&D Asia Pte. Ltd. since 2024. Since joining Kurita Water Industries in 2006, he has accumulated nearly 20 years of experience in technology strategy, research and development, and business innovation, including investments in startup companies.

Throughout his career, Mr. Teramoto has led development projects across Japan, China, and the United States. Since 2023, he has been based in Singapore, where he has focused on accelerating technology development aligned with ASEAN market needs, strengthening partnerships with startups, universities, and other ecosystem stakeholders, and driving the creation of emerging solutions that contribute to the Kurita Group’s growth.

Mr. Teramoto holds a Master’s degree in Biosystem Studies from the University of Tsukuba, Japan. Leveraging his expertise in both research and development and business strategy, he is committed to driving innovation that transforms technology into business value and sustainable growth opportunities.

Zackariya

Mohamad Zackariya

Managing Director, Kurita (Singapore) Pte. Ltd.

Mr. Mohamad Zackariya has served as Managing Director of Kurita (Singapore) Pte. Ltd. since April 2023, capping a distinguished career of more than 25 years with the company. A Singaporean national, he joined Kurita Singapore in 1998 as a Design Engineer in the Plant Division and progressed through a series of leadership roles, including Manager, General Manager, Director, and ultimately Managing Director. His extensive experience has played a key role in strengthening the company’s technical capabilities, customer partnerships, and business growth across the region.

Holding a Bachelor’s Degree in Mechanical Engineering from University of Moratuwa, Sri Lanka and a Post Graduate Diploma in Business Management from Singapore Institute of Management, Mr. Zackariya combines deep technical expertise with strong business leadership. He is committed to advancing Kurita’s mission of creating shared value through innovation, operational excellence, and sustainable water solutions that support customers and industries throughout Southeast Asia.

Masato Hirai

Masato Hirai

Chief Administration Officer, ASEAN Regional

Mr. Masato Hirai serves as ASEAN Regional Chief Administration Officer at Kurita, a role he has held since 2023. With more than 25 years of experience in corporate administration, financial planning, and business operations, he brings extensive expertise in supporting organizational growth, strengthening governance, and driving operational excellence across international business environments.

Mr. Hirai joined Kurita Group in 2021 and has held leadership positions in Japan, Malaysia, Thailand, and Indonesia. Throughout his career, he has been responsible for financial planning and analysis, business administration, and the management of cross-functional corporate operations. He has also supported overseas subsidiaries across Asia, Europe, and North America, contributing to the development of effective business practices and strong stakeholder relationships. Prior to joining Kurita, he held management and planning roles at several multinational manufacturing and chemical companies.

Known for his strategic vision and collaborative approach to leadership, Mr. Hirai is committed to strengthening organizational performance and creating long-term sustainable growth. Currently based in Indonesia, he leverages extensive international experience to support Kurita’s regional development and business transformation initiatives. He graduated from Hitotsubashi University, Japan, with a Bachelor of Social Sciences degree in 1999.

Toshiaki Nakai

Toshiaki Nakai

General Director, Kurita-GK Vietnam Co. Ltd.

Mr. Toshiaki Nakai serves as General Director of Kurita-GK Vietnam Co. Ltd., a position he has held since April 2026. With more than 20 years of experience at Kurita, he has developed extensive expertise in water treatment solutions, business development, and customer partnership management across a wide range of industrial sectors, including general manufacturing, oil refining, and steel production.

Since joining Kurita Water Industries Ltd. in 2004 as a Sales Engineer, Mr. Nakai has supported customers in optimizing water use, enhancing operational efficiency, and advancing sustainability initiatives. He later expanded his leadership responsibilities in Indonesia, serving as General Manager of PT. Kurita Indonesia from 2022 to 2025 and Senior General Manager from 2025 to 2026, where he contributed to the company’s growth and strengthened its market presence.

Mr. Nakai holds a Bachelor’s Degree in Agriculture from Kobe University, Japan, graduating in 2004.

Toshinori Maema

Toshinori Maema

President Director, P.T. Kurita Indonesia

Mr. Toshinori Maema has served as President Director of PT. Kurita Indonesia since 2025, bringing over 20 years of experience in sales, marketing, technical, and business leadership within the water treatment industry. Having worked across Asia, Europe, and North America, he offers a global perspective on customer engagement, organizational development, and sustainable business growth.

Since joining the Kurita Group in 2004, Mr. Maema has held leadership positions at various Kurita companies in China, Europe, Japan, and Avista Technologies in the United States, where he served as President & CEO from 2023 to 2025 to focus on global initiatives to expand the Kurita reverse osmosis chemicals business. With more than half of his career spent outside Japan, he has developed extensive experience in leading multicultural teams and driving business growth across diverse markets.

Mr. Maema holds a degree in Biochemistry from Aoyama Gakuin University and completed the Leadership on Change program at IESE Business School. Fluent in Japanese, English, and Chinese, with elementary proficiency in German, he is passionate about fostering collaboration across cultures. Outside of work, he enjoys a wide range of sports, including golf, baseball, soccer, and basketball.